Petra Ptackova

EYELEVEL teamed up with fashion designer Petra Ptáčková to reuse outdated lightbox banner fabrics and turn them into something more beautiful: her latest fall and winter 2018 collection of runway jackets. Upcycling materials in an industry where waste runs rampant is just a small step in bringing sustainability to the world of retail experience design.

She was able to also create a line of convertible jacket-turned-backpacks products.